The Pirsch family home, located at 6003 Seventh Avenue, Kenosha, Wisconsin, viewed from the corner of 60th Street and Seventh Avenue.
Starting in 1857, Nicholas Pirsch began producing fire engines and ladders. By 1970, the Pirsch Company became the largest United States manufacturer that focused exclusively on the production of fire equipment. Feeling competitive pressure from foreign companies, Pirsch stopped operations in 1986 and declared bankruptcy in 1987.