Writing for a good cause : the complete guide to crafting proposals and other persuasive pieces for nonprofits

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1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World -- 2. Today's Development Office: Who Does What and Why -- 3. The Role of the Writer: Using Words for a Cause -- 4. The Marriage Proposal: Asking from Strength -- 5. Getting Your Material Together: How to Research and Interview -- 6. Parts of a Proposal: Making Each Section Sing -- 7. After the Proposal: Thank-You Letters and Reports -- 8. Seat of Pants to Seat of Chair: How to Get Started -- 9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again -- 10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished -- 11. The Persuasive Argument: From Angry Letters to Ads and Editorials -- 12. Case Statements: Striking a Noble Note -- 13. Newsletters: How to Write, Edit, Design, and Print -- 14. Writing for the Electronic Age: E-mail and the World Wide Web -- 15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens -- The Gotta-Get-It-Out-Right-Now, How-Late-Is-Fedex-Open? Down-and-Dirty-Proposal Kit

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