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Strategic marketing for nonprofit organizations : cases and readings
- Available as
- Physical
Details
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- Creator
- [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb
- Included Title
-
- Cases and readings for marketing for nonprofit organizations
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Third edition
- Englewood Cliffs, NJ : Prentice-Hall, [1987]
- ©1987
- Physical Details
-
- x, 386 pages : illustrations ; 24 cm
- ISBNs
- 9780138513122, 0138513120
- Rev. ed. of: Cases and readings for marketing for nonprofit organizations. c1983.
- Includes bibliographies.