directed by Jeff Morgan ; performed by Philip Rham, Joyce Springer, Lex van Delden ; narrated by Haydn Gwynne ; produced by Jeff Morgan, British Broadcasting Corporation
a Media Education Foundation Production ; director, Sut Jhally ; editor, Sut Jhally ; media research, Sarah Marmon ; camera, David Rabinovitz ; audio recording, Andy Turrett ; motion graphics, Tom Pappalardo ; additional graphics, Sut Jhally