principal contributors, Cathy De Rosa, Jenny Johnson, Linn Haugestad Edvardsen, Patricia Harris ; graphics layout and editing, Brad Gauder, Matt Carlson, Rick Limes ; research partner, Leo Burnett USA
principal contributors, Karen Calhoun ... [and others] ; graphics, layout, and editing, Brad Gauder, Rick Limes, Sam Smith ; contributor, Diane Cellentani