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Simmons Insights

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Simmons Insights

U.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits from annual Simmons National Consumer Study of U.S. adults age 18 and older.

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https://digital.library.wisc.edu/1711.web/simmons-oneview

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Time-span: Data is rolling 2 years behind.
Subscription Type: SUBSCRIPTION
License Information: 50 simultaneous users licensed.
Publisher: Simmons Research
Resource Types: Statistics and Data
Description: U.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits. The data is compiled from the Simmons National Consumer Study of U.S. adults age 18 and older which is conducted each year. Includes access to the Local module, which allows users to build, read, and export crosstab data runs on consumer purchases, consumer attitudes, and lifestyles for the Madison Media market. Formerly known as Simmons OneView. (Updated annually)

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Business
Core, Market and Product Research

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