Includes bibliographical references (pages 255-264) and index.
Playing to the Masses: Lope de Vega and the comedia. Economic rationalism and the arte nuevo ; Marketing myths: El caballero de Olmedo ; Violence, agency, and the audience in Fuenteovejuna -- Markets, morality, and violence in the picaresque novel: Mateo Alemán's Guzmán de Alfarache. Picaresque poetics ; Subjects and objects in the Guzmán ; Generic flux -- Selling the subject: Cervantes and the Quijote. Cardenio's madness ; Selling out Sancho ; Histrionics and the novel