Marketplace masters : how professional service firms compete to win

Author / Creator

Lowe, Suzanne C

Available as

Physical

Summary

"Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and show-casing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and ...

"Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and show-casing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will prepare readers to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term."--BOOK JACKET.

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