Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
The global market : developing a strategy to manage across borders
- Available as
- Physical
Details
Checking for availability...
- Creator
- John Quelch, Rohit Deshpande, editors
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- First edition
- San Francisco, CA : Jossey-Bass, [2004]
- ©2004
- Physical Details
-
- viii, 424 pages : illustrations ; 24 cm
- ISBNs
- 9780787968571, 0787968579
- OCLC
- ocm54460503
- "A Wiley imprint."
- Includes bibliographical references (pages 361-386) and index.
- Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey