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Sport business in the global marketplace
- Author / Creator
- Available as
- Physical
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- Creator
- Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
- Physical Details
-
- xiv, 240 pages : illustrations ; 24 cm
- ISBNs
- 9781403903006, 140390300X
- OCLC
- ocm50004305
- Includes bibliographical references and index.
- Ch. 1. S-commerce: Facing the Future of Sport Business -- Ch. 2. Bums on Seats: The Social Phenomenon of Sport -- Ch. 3. Putting Sport on the Map: The Structure of Global Sport -- Ch. 4. Business or Pleasure: The Commercialisation of Sport -- Ch. 5. Self-Service: Sport and the Services Economy -- Ch. 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- Ch. 7. Speaking in Tongues: Global Sport Marketing across Cultures -- Ch. 8. Sport Trek: Future Sport Business in the Global Marketplace -- Epilogue: Brilliant Orange Finally Go all the Way!