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Sales promotion

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Author / Creator: Neslin, Scott A., 1952-
Available as: Physical

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Creator: Scott A. Neslin
Format: Books
Language: English
Contributors: Marketing Science Institute
Publication: Cambridge, Mass. : Marketing Science Institute, 2002
Series: Relevant knowledge series
Physical Details: xvii, 98 pages : illustrations ; 23 cm
OCLC: ocm52908125

On cover: Marketing Science Institute : Advancing the science of world class marketing.
Includes bibliographical references (pages 71-89).

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Sales promotion -- Research.

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