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Rural marketing : targeting the non-urban consumer

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Rural marketing : targeting the non-urban consumer

Author / Creator: Velayudhan, Sanal Kumar, 1955-
Available as: Physical

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Creator: Sanal Kumar Velayudhan
Format: Books
Language: English
Publication: New Delhi ; Thousand Oaks, Calif. : Response Books, 2002
Physical Details: 196 pages : illustrations ; 23 cm
ISBNs: 9780761995654, 076199565X, 9780761995661, 0761995668, 9788178290508, 8178290502, 9788178290515, 8178290510
OCLC: ocm48092180

Includes bibliographical references (pages [191]-196).

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Marketing -- India.
Consumer behavior -- India.
India -- Rural conditions.

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