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The venture imperative : a new model for corporate innovation
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Heidi Mason, Tim Rohner
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Boston, Mass. : Harvard Business School Press, [2002]
- ©2002
- Physical Details
-
- xiv, 358 pages : illustrations ; 25 cm
- ISBNs
- 9781578513352, 1578513359
- OCLC
- ocm49001996
- Includes bibliographical references (pages 341-344) and index.
- Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value