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Il potere della marca : Disney, McDonald's, Nik...

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Il potere della marca : Disney, McDonald's, Nike e le altre

Author / Creator: Codeluppi, Vanni
Available as: Physical

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Creator: Vanni Codeluppi
Format: Books
Language: Italian
Publication: Torino : Bollati Boringhieri, 2001
Series: Variantine
Physical Details: 160 pages, 32 unnumbered pages of plates : color illustrations ; 18 cm
ISBNs: 9788833913438, 8833913430
OCLC: ocm48825053

Includes bibliographical references (pages 145-160)

Subjects

Marketing -- Social aspects.
Consumption (Economics)
Capitalism.

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Il potere della marca : Disney, McDonald's, Nike e le altre

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