In pursuit of prestige : strategy and competition in U.S. higher education

Author / Creator

Brewer, Dominic J

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Summary

"This volume examines higher education as an industry. The authors focus on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fis...

"This volume examines higher education as an industry. The authors focus on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They describe and analyze higher educational institutions investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions - degree level, scope, and resource allocation - by which institutions map out strategies for competing for markets." "The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusions draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology, In Pursuit of Prestige will be essential reading for anyone concerned with the future of higher education."--BOOK JACKET.

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