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Ratings analysis : the theory and practice of audience research
- Author / Creator
- Available as
- Physical
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- Creator
- James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Second edition
- Mahwah, NJ : Lawrence Erlbaum Associates, 2000
- Series
- Physical Details
-
- x, 282 pages ; 24 cm
- ISBNs
- 9780805830989, 0805830987, 9780805830996, 0805830995
- OCLC
- ocm42021433
- Includes bibliographical references and index.