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Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Dirk Reinhardt
- Format
- Books
- Language
- German
- Publication
-
- Berlin : Akademie Verlag, [1993]
- ©1993
- Physical Details
-
- 492 pages : illustrations ; 25 cm
- ISBNs
- 9783050022819, 3050022817
- OCLC
- ocm32367937
- Originally presented as the author's thesis (doctoral)--Universität Münster, 1991.
- Includes bibliographical references (pages [449]-484) and index.