Includes bibliographical references (pages 303-314) and indexes.
Health education, health promotion, health educators, and program development -- Models for health education and health promotion programming -- Starting the planning process -- Assessing needs -- Measurement, measures, and data collection -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organization -- Identification and allocation of resources -- Marketing : getting and keeping people involved in a program -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation models and designs -- Data analysis and reporting -- Appendixes