Includes bibliographical references (pages 163-164) and index.
Pt. I. The Pitfalls of False Economic Diagnoses. 1. Runaway Costs: Allegations and Reality. 2. Why Education Seems So Expensive. 3. Bad Management: Allegations and Reality. 4. So Why the Bad Rap? Multiple Products and Multiple Markets -- Pt. II. The Pitfalls of Faulty Economic Cures. 5. Cutting Costs and Raising Revenues. 6. Expanding Academic Administration. 7. Curtailing Traditional Faculty Governance and Reward Systems -- Pt. III. The Promise of Unexploited Market Resources. 8. Real Issues Confronting Higher Education. 9. Practical Possibilities and Successful Innovations. 10. Recapturing the American Dream