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Innovation : leadership strategies for the competitive edge
- Author / Creator
- Available as
- Physical
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- Creator
- Thomas D. Kuczmarski
- Format
- Books
- Language
- English
- Publication
-
- Chicago Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, [1996]
- ©1996
- Physical Details
-
- xiii, 210 pages : illustrations ; 25 cm
- ISBNs
- 9780844233246, 0844233242
- OCLC
- ocm32552176
- Includes bibliographical references (pages 199-200) and index.
- Ch. 1. What Is Innovation? The Art of Welcoming Risk -- Ch. 2. Innovation Strategy: The Power of Competitive Advantage -- Ch. 3. Is an Innovation Mindset Necessary? Overcoming the Sisyphus Pattern -- Ch. 4. Innovation and Rising Stock Values: Shareholders in the Driver's Seat -- Ch. 5. Preparing to Spread the Innovation Gospel: Energizing Your Personal Commitment -- Ch. 6. Laying the Foundation of an Innovation Mindset: The Eight Building Blocks -- Ch. 7. The Seven-Day Innovation Summit: Kick-Starting Your Organization -- Ch. 8. From Mindset to Results: Building Your Team and Measuring Innovation Progress