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Strategic marketing problems : cases and comments

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Strategic marketing problems : cases and comments

Author / Creator: Kerin, Roger A
Available as: Physical

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Creator: Roger A. Kerin, Robert A. Peterson
Format: Books
Language: English
Contributors: Peterson, Robert A. (Robert Allen), 1944-
Publication: Seventh edition, Annotatated instructor's edition

Englewood Cliffs, N.J. : Prentice-Hall, [1995]

©1995
Physical Details: xiv, 738 pages : illustrations ; 26 cm
ISBNs: 9780131819429, 0131819429, 9780205161706, 0205161707
OCLC: ocm30437598

Includes bibliographical references and indexes.

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Marketing -- Decision making -- Case studies.
Marketing -- Management -- Case studies.

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Case studies

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Strategic marketing problems : cases and comments

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