Originally published in German under the same title. Wirtschaftsverlag Carl Ueberreuter GmbH, Frankfurt a. Main., 1998.
Includes index.
Pt. I. Seven Rules Make the Difference. The Four IT Cultures. How the Four IT Cultures Perform. Seven Rules for Managing Superior IT Performance - An Overview -- Pt. II. Effective use of IT in Core Business Processes. Rule 1. Make IT a Priority in Product Development. Rule 2. Integrate IT into Marketing, Sales, and Service. Rule 3. Use IT Selectively to Integrate Order Processing Across the Company. Rule 4. Shift the Focus of IT in Administration to Business Planning and Management Development -- Pt. III. Successful IT Management. Rule 5. Make IT a Top Management Affair. Rule 6. Create a Customer-Oriented IT Service Network. Rule 7. Introduce Integrated Standard Software on a Fast-Follower Basis - But Redesign the Business First -- Pt. IV. Outlook on the Future of IT. Incessant Dynamics of IT Development. New IT Applications. New Challenges for IT Management. Summary -- App. B. Measuring the Performance of IT