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Kotler on marketing : how to create, win, and dominate markets
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Philip Kotler
- Format
- Books
- Language
- English
- Publication
-
- New York : Free Press, [1999]
- ©1999
- Physical Details
-
- xiv, 257 pages ; 25 cm
- ISBNs
- 9780684850337, 0684850338
- OCLC
- ocm40251511
- Includes bibliographical references (pages 229-233) and indexes.