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Die Messung von Productimages für das Marketing : Grundlagen u. Operationalisierung
- Author / Creator
- Available as
- Physical
Details
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- Creator
- von Volker Trommsdorf
- Format
- Books
- Language
- German
- Publication
-
- Köln ; Berlin ; Bonn ; München : Heymann, 1975
- Series
- Physical Details
-
- xx, 166 pages : illustrations ; 22 cm
- ISBNs
- 9783452178800, 3452178803, 9783452178794, 345217879X
- OCLC
- ocm01501604
- Originally presented as the author's thesis, Universität des Saarlandes, Saarbrücken, 1974.
- Bibliography: pages 149-166.