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Mediating roles of trial and learning stage on the outcomes of consumer involvement
- Author / Creator
- Available as
- Physical
Details
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- Creator
- by C. Whan Park, Henry Assael and Seoil Chaiy
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Cambridge, Mass. : Marketing Science Institute, [1984]
- ©1984
- Physical Details
-
- ii, 29 pages ; 29 cm
- OCLC
- ocm11995195
- Series title from cover.
- Bibliography: pages 24-28.