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Will it ever fly? : modeling the takeoff of really new consumer durables
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Peter N. Golder, Gerard J. Tellis
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Cambridge, Mass. : Marketing Science Institute, [1997]
- ©1997
- Physical Details
-
- 34 pages : illustrations ; 28 cm
- OCLC
- ocm38989360
- "Working paper."
- "December 1997."
- Includes bibliographical references (pages 33-34).