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Market orientation in U.S. and Scandinavian companies : a cross-cultural study
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Fred Selnes, Bernard J. Jaworski, Ajay K. Kohli
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Cambridge, Mass. : Marketing Science Institute, [1997]
- ©1997
- Physical Details
-
- 33 pages : illustrations ; 28 cm
- OCLC
- ocm37526487
- "Working paper."
- "May 1997."
- Includes bibliographical references (pages 31-33).
Subjects
- Marketing research -- United States.
- Marketing research -- Scandinavia.
- Marketing -- United States -- Management.
- Marketing -- Scandinavia -- Management.
- Industrial management -- United States.
- Industrial management -- Scandinavia.
- Marketing research -- Cross-cultural studies.
- Marketing -- Management -- Cross-cultural studies.
- Industrial management -- Cross-cultural studies.