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The continuing study of newspaper reading
- Author / Creator
- Available as
- Physical
Details
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- Creator
- conducted by the Advertising Research Foundation of the Association of National Advertisers and the American Association of Advertising Agencies
- Format
- Journals, Magazines, Newspapers
- Language
- English
- Publication
-
- New York, [publisher not identified], 1939-1952
- Publication Dates
- no. 1-142
- Physical Details
-
- 142 no. : illustrations ; 35 cm
- OCLC
- ocm04574227
- "Individual studies ... based upon an analysis of the reading habits of a representative, carefully analyzed cross section of the readers of individual newspapers."--Study no. 1, p. ii.