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Achieving strategic advantages in buyer-supplie...

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Achieving strategic advantages in buyer-supplier relationships

Author / Creator: Jap, Sandy D
Available as: Physical

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Creator: Sandy D. Jap, Barton A. Weitz
Format: Books
Language: English
Contributors: Weitz, Barton A
Series: Technical working paper ; no. 96-108
Physical Details: 43 pages : illustrations ; 28 cm
OCLC: ocm35703248

"Working paper."
"July 1996."
Includes bibliographical references (pages 37-43)

Subjects

Industrial marketing.
Marketing -- Management.
New products.

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Achieving strategic advantages in buyer-supplier relationships

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