Includes bibliographical references (pages 215-226).
Introduction: Torches of Liberty / Mark Dowie -- 1. Burning Books Before They're Printed -- 2. The Art of the Hustle and the Science of Propaganda -- 3. Smokers' Hacks -- 4. Spinning the Atom -- 5. Spies For Hire -- 6. Divide and Conquer -- 7. Poisoning the Grassroots -- 8. The Sludge Hits the Fan -- 9. Silencing Spring -- 10. The Torturers' Lobby -- 11. All the News That's Fit to Print -- 12. Taking Back Your Own Backyard -- App. PR Industry Leaders -- App. The Clorox PR Crisis Plan