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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Wagner A. Kamakura, Gary J. Russell
- Format
- Books
- Language
- English
- Publication
-
- Cambridge, Mass. : Marketing Science Institute, [1991]
- ©1991
- Physical Details
-
- 30 pages : illustrations ; 28 cm
- OCLC
- ocm24887251
- "October 1991."
- "Technical Working Paper."
- Includes bibliographical references (pages 28-29)