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Applying targeted-marketing principles to consu...

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Applying targeted-marketing principles to consumer durables : working paper

Author / Creator: Bayus, Barry L
Available as: Physical

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Creator: Barry L. Bayus
Format: Books
Language: English
Series: Technical working paper ; no.91-108
Physical Details: 22 pages : illustrations ; 28 cm
OCLC: ocm24199009

"April 1991."
Bibliography: pages 20-21.

Subjects

Direct marketing.
Durable goods, Consumer -- Marketing.

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Applying targeted-marketing principles to consumer durables : working paper

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