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Manajemen periklanan : konsep dan aplikasinya di Indonesia
- Author / Creator
- Available as
- Physical
- Summary
-
Concepts and the application of advertising management in Indonesia.
Details
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- Creator
- Rhenald Kasali
- Format
- Books
- Language
- Indonesian
- Publication
-
- Cetakan 1
- Jakarta : Pustaka Utama Grafiti, 1992
- Physical Details
-
- xxii, 242 pages : illustrations ; 28 cm
- ISBNs
- 9789794442425, 9794442429
- OCLC
- ocm29763065
- "Diterbitkan dengan bantuan Pusat Antar Universitas, Bidang Ilmu Ekonomi, Universitas Indonesia."
- Includes bibliographical references (pages [231]-233) and index.