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Measurement and scaling of psychological variables

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Measurement and scaling of psychological variables

Author / Creator: Churchill, Gilbert A
Available as: Physical

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Creator: Gilbert A. Churchill, Jr
Format: Books
Language: English
Publication: Madison, WI : The School of Business, University of Wisconsin- -Madison, 1991
Series: Working paper (University of Wisconsin--Madison. A. C. Nielsen Center for Marketing Research) ; 91-1
Physical Details: 64 pages ; 28 cm
OCLC: ocm31793682

Includes bibliographical references (pages 62-64)

Subjects

Marketing -- Psychological aspects.
Consumers -- Psychology.
Marketing research.

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Measurement and scaling of psychological variables

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