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Caution in the use of difference scores as measures of marketing constructs
- Author / Creator
- Available as
- Physical
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- Creator
- J. Paul Peter, Gilbert A. Churchill, Jr., Tom J. Brown
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Madison, WI : The School of Business, University of Wisconsin- -Madison, 1991
- Series
- Physical Details
-
- 31 pages, 13 unnumbered pages ; 28 cm
- OCLC
- ocm31793671
- Includes bibliographical references (pages [40]-[44])