Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
Audiencemaking : how the media create the audience
- Available as
- Physical
Details
Checking for availability...
- Creator
- editors, James S. Ettema and D. Charles Whitney
- Format
- Books
- Language
- English
- Publication
-
- Thousand Oaks, Calif. : Sage Publications, [1994]
- ©1994
- Physical Details
-
- 242 pages ; 23 cm
- ISBNs
- 9780803946255, 0803946252, 9780803946262, 0803946260
- OCLC
- ocm30072671
- Includes bibliographical references and index.
- The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The