"The project was partly supported by the College of Communications Arts and Sciences at Michigan State University and by its Department of Telecommunication."--from introduction.
Contains a detailed description of the methods and variables, followed by the results, and a summary and discussion.
Personal access to media -- Family access to media -- Media use in different dayparts -- Parental mediation of media use -- Media purchases by the youngsters -- News source dependency -- Relative credibility of the media -- Content preferences -- Family rules regarding media usage -- The use of the media by parents as reward or punishment -- Media gratifications -- Perceived reality of television content -- Advertising consumption, including advertising sources -- Attention to and evaluation of advertising -- Videocassette recorder access and behaviors -- Computer experiences -- Demographic characteristics