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Sales promotion : concepts, methods, and strate...

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Sales promotion : concepts, methods, and strategies

Author / Creator: Blattberg, Robert C., 1942-
Available as: Physical

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Creator: Robert C. Blattberg, Scott A. Neslin
Format: Books
Language: English
Contributors: Neslin, Scott A., 1952-

ALCOA/Shabino Collection of Marketing Texts
Physical Details: xiii, 513 pages : illustrations ; 24 cm
ISBNs: 9780137881673, 0137881673
OCLC: ocm20635074

Includes bibliographical references (pages 482-501) and indexes.

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Sales promotion.

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Sales promotion : concepts, methods, and strategies

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