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New products : the key factors in success

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New products : the key factors in success

Author / Creator: Cooper, Robert G. (Robert Gravlin), 1943-
Available as: Physical

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Creator: Robert G. Cooper, Elko J. Kleinschmidt
Format: Books
Language: English
Contributors: Kleinschmidt, Elko J
Physical Details: 52 pages : illustrations ; 23 cm
ISBNs: 9780877572138, 0877572135
OCLC: ocm22507839

Includes bibliographical references (pages 49-52).

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New products -- United States -- Evaluation.

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