Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
Enhancing knowledge development in marketing : perspectives and viewpoints
- Available as
- Physical
Details
Checking for availability...
- Creator
- edited by P. Rajan Varadarajan and Anil Menon
- Format
- Books
- Language
- English
- Publication
-
- Chicago : American Marketing Association, [1993]
- ©1993
- Physical Details
-
- x, 75 pages : illustrations ; 23 cm
- ISBNs
- 9780877572367, 0877572364
- OCLC
- ocm30304367
- "Selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators' Conference."
- Includes bibliographical references.