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When MBAs rule the newsroom : how the marketers...

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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media

Author / Creator: Underwood, Doug
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Creator: Doug Underwood
Format: Books
Language: English
Physical Details: xix, 259 pages ; 24 cm
ISBNs: 9780231080484, 0231080484
OCLC: ocm27149755

Includes bibliographical references and index.

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Newspapers -- Marketing.
Newspapers -- Management.
Newspaper publishing.

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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media

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