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Readings in advertising and promotion strategy.

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Readings in advertising and promotion strategy.

Author / Creator: Barban, Arnold M., compiler
Available as: Physical

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Creator: [Compiled by] Arnold M. Barban [and] C. H. Sandage
Included Title: Advertising and promotion strategy
Format: Books
Language: English
Contributors: Sandage, C. H. (Charles Harold), 1902-1998, compiler
Publication: Homewood, Ill. : R. D. Irwin, 1968
Physical Details: x, 301 pages : illustrations ; 23 cm
OCLC: ocm00245168

Includes bibliographies.

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Advertising.
Sales promotion.

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Readings in advertising and promotion strategy.

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