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Buyers and borrowers : the application of consumer theory to the study of library use
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Charles D. Emery
- Format
- Books
- Language
- English
- Publication
-
- New York : Haworth Press, 1992
- Physical Details
-
- xix, 188 pages : illustrations ; 23 cm
- ISBNs
- 9781560241836, 1560241837
- OCLC
- ocm24009949
- Includes bibliographical references and index.
- Ch. 1. The Meaning of Marketing -- Ch. 2. Library Patrons as Consumers -- Ch. 3. Library Use Patterns -- Ch. 4. Consumer Research and Behavioral Models -- Ch. 5. Repeat Buying Theory -- Ch. 6. Hypotheses -- Ch. 7. Field Work -- Ch. 8. Data Analysis -- Ch. 9. Replication -- Ch. 10. Conclusions -- Appendix: Library Borrowing Trends at Cranfield