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Books
Rating scales, program types, and audience segments
- Author / Creator
- Available as
- Physical
Details
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- Creator
- by Malcolm S. MacLean, Jr., and Edgar Crane
- Other Title
-
- At head of title: Dimensions of viewer preference for selected ETV programs : report no. 3 to NETRC
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- East Lansing, Mich. : Communications Research Center, College of Communication Arts, Michigan State University, [1960]
- Physical Details
-
- 1 volume (various foliations) : illustrations ; 27 cm
- OCLC
- ocm76944289
- "April 1960."