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Promotional decisions using mathematical models.

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Promotional decisions using mathematical models.

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Creator: Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others]
Format: Books
Language: English
Contributors: Robinson, Patrick J

Becknell, James C

Marketing Science Institute
Publication: Boston : Allyn and Bacon, [1967]
Series: Marketing Science Institute. Series of books
Physical Details: xvi, 330 pages : illustrations ; 24 cm
OCLC: ocm00242871

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Sales promotion -- Mathematical models.

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Promotional decisions using mathematical models.

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