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Multidimensional scaling and related techniques...

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Multidimensional scaling and related techniques in marketing analysis

Author / Creator: Green, Paul E
Available as: Physical

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Creator: Paul E. Green [and] Frank J. Carmone
Format: Books
Language: English
Contributors: Carmone, Frank J

Marketing Science Institute
Publication: Boston : Allyn and Bacon, [1970]
Series: Marketing Science Institute series
Physical Details: xv, 203 pages ; 24 cm
OCLC: ocm00111949

Bibliography: pages 161-195.

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Marketing research -- Statistical methods.
Scaling (Social sciences)

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Multidimensional scaling and related techniques in marketing analysis

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