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Marketing without mystery : a practical guide t...

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Marketing without mystery : a practical guide to writing a marketing plan

Author / Creator: Dirks, Laura M
Available as: Physical

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Creator: Laura M. Dirks, Sally H. Daniel
Format: Books
Language: English
Contributors: Daniel, Sally H
Physical Details: xii, 212 pages : illustrations ; 28 cm
ISBNs: 9780814477649, 081447764X
OCLC: ocm23901631

Includes bibliographical references (pages 197-208) and index.

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Marketing -- Management.
Marketing -- Planning.

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Marketing without mystery : a practical guide to writing a marketing plan

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