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Books
The pharmaceutical industry and the public : an approach to a new communication concept
- Author / Creator
- Available as
- Physical
Details
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- Creator
- H.-Ch. Röglin, K. von Grebmer
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Richmond, Surrey, UK : PJB Publications, [between 1987 and 1991]
- Physical Details
-
- 47 pages : illustrations ; 30 cm
- OCLC
- ocm23364374
- On cover:"SCRIP."
Subjects
- Advertising -- Drugs.
- Public relations.
- Pharmaceutical industry.
- Drug Industry.
Medical Subject Heading
- Marketing.
Medical Subject Heading
- Public Relations.
Medical Subject Heading