Introduction : rapt discourses : anthropology, Japanism, and Japan / Brian Moeran -- Humidity, hygiene, or ritual care : some thoughts on wrapping as a social phenomenon / Joy Hendry -- On the borderlines : the significance of marginality in Japanese society / James Valentine -- The feminine in Japanese folk religion / Teigō Yoshida -- Intelligent elegance : women in Japanese advertising / Keiko Tanaka -- Tourism and the ama : the search for a real Japan / Lola Martinez -- Making an exhibition of oneself : the anthropologist as potter in Japan / Brian Moeran -- Many voices, partial worlds : on some conventions and innovations in the ethnographic portrayal of Japan / Eyal Ben- Ari -- Deconstructing an anthropological text : a moving account of returnee schoolchildren in contemporary Japan / Roger Goodman -- Sea tenure and the Japanese experience : resource management in coastal fisheries / Arne Kalland -