Books

The marketing challenge of 1992

Author / Creator
Quelch, John A
Available as
Physical
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Creator
John A. Quelch, Robert D. Buzzell, Eric Salama
Format
Books
Publication
  • Reading, Mass. : Addison-Wesley Pub. Co., [1990]
  • ©1990
Physical Details
  • ix, 390 pages : illustrations ; 24 cm
ISBNs
9780201515626, 0201515628
OCLC
ocm20220684

  • Includes bibliographical references.
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